50

Percentage of the world’s ten most valuable spirits brands that are Chinese, according to a report by the consulting company Brand Finance. The number 1 spirit brand in the world is Moutai, a producer of baijiu (a clear spirit usually distilled from fermented sorghum) valued at $45.3 billion. The second, third, fourth, and fifth place spirit brands are also all Chinese. Number 6 is Jack Daniels, followed by Hennessy, Smirnoff, Bacardi, and Johnnie Walker.

The Nose Knows

“It seems almost a moral obligation [in the Napa Valley] to make wines with a life, because you can’t do that everywhere. It’s a gift.”

―Cathy Corison, Corison Winery, as quoted in Wine Revolution by Jane Anson

―Cathy Corison, Corison Winery, as quoted in Wine Revolution by Jane Anson

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