50
Percentage of the world’s ten most valuable spirits brands that are Chinese, according to a report by the consulting company Brand Finance. The number 1 spirit brand in the world is Moutai, a producer of baijiu (a clear spirit usually distilled from fermented sorghum) valued at $45.3 billion. The second, third, fourth, and fifth place spirit brands are also all Chinese. Number 6 is Jack Daniels, followed by Hennessy, Smirnoff, Bacardi, and Johnnie Walker.