More white wine than red is drunk in the United States.
But just barely. The wine color split among wine drinkers in the United States is 46 percent red; 44 percent, white, and the rest rosé. (2020 figures). For most of history, in nearly every wine-producing country (Germany and Austria are obvious exceptions), red wines have been much more popular than whites. Before the invention of temperature-controlled stainless-steel tanks, reds were easier to make in most parts of the world and seemed better suited to hearty meals and the hard physical labor that agriculturally based economies required. But after World War II, white wine consumption soared, particularly in the United States. Changing lifestyles, the drastic reduction in agricultural employment, central air-conditioning, refrigeration, and the dietary shift away from red meat to lighter meats, fish, and vegetables all helped transform the United States into a country that drank more white wine than it had ever before.