President Johnson was the first President to promote United States wines by serving them regularly in the White House.
Johnson was the first President who regularly featured wines from the U.S. at state dinners. By doing so, he hoped to support the burgeoning US wine industry. Following Johnson, President Richard Nixon reverted to serving mostly French wines in the White House. It was not until Jimmy Carter became President that U.S. wines were served once again- a tradition that continues to this day.