The darker the color of the rosé, the more intense its flavor.

Answer: False.

The color of the rosé does not indicate the intensity of its flavor. (This is true for all wines). However, current data shows that color is a confusing issue for rosé drinkers, who increasingly prefer lighter-colored rosés. Elizabeth Gabay, author of Rosé: Understanding the Pink Wine Revolution, reports that consumers associate pale rosé with the popular Provençal rosé, and therefore assume it is better in quality. 

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