Conjunctive Labeling

A type of labeling whereby small appellations within a large appellation must also list the large appellation on the label. The Napa Valley, for example, passed a conjunctive labeling law in 1989. As a result, when a Napa Valley winery lists Stags Leap District, or Oakville, or Rutherford (or any of the other 13 appellations within the valley) on its label, it must also add the words “Napa Valley.” The intent of conjunctive labeling is to guard against small appellations becoming more prominent than the region within which they lie. By comparison, there is no conjunctive labeling law in Bordeaux. Indeed, no First Growth Bordeaux has the word “Bordeaux” on its label.

The classic Peanut Butter and Jelly sandwich once had a “cousin.” Was it:

A. Peanut Butter and Grapes

B. Jelly and Chocolate Chips

C. Peanut Butter and Mayo

D. Jelly and Spam

Peanut Butter and Mayonnaise, now largely forgotten, was once as popular a pairing as PB & J. During the Great Depression, people were looking for high-calorie combinations of protein and fat. Meat and dairy were expensive and consuming enough energy could prove difficult. Thus, the combination of peanut butter and mayonnaise on white bread was born and became a staple in Southern households in the United States. For the next 30 years or so, the PB & M was a favorite in many American kitchens, perhaps because adding mayonnaise to the era’s rustic, coarse nut butter may have been key for spreadability.

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Percentage of Americans watching the Super Bowl on TV who plan to drink wine rather than beer during the game, according to Nielsen. This week–the week leading up to the Super Bowl–wine sales spiked about 9%, roughly… Continue reading

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