Passito

The general term for wines made from intentionally raisinated grapes.

In the U.S., 60% of all book and music purchases are now made online. These days, 55% of all clothing sales happen via the internet. Some 34% of beauty product buys are made online, and even 18% of all packaged grocery food is now sold digitally. What percentage of alcoholic beverages is bought online?

A. 34%

B. 12%

C. 8%

D. 15%

According to the Nielsen Company, 8% of all wine and alcoholic beverages are bought online, an amount that industry observers expect to increase, although online sales of alcoholic beverages lag far behind other consumer products. Even the percentage of pet food sold online is considerably greater (20% of that is now bought online). Convoluted U.S. laws governing the sale and shipment of wine and alcoholic beverages are, of course, partly to blame.

“When a cabernet sauvignon is unbalanced, it’s cassis poured into vodka.”

—Pam Starr
Co-owner/winemaker Crocker & Starr, Napa Valley

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