August 13, 2022

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10.3

Amount (in millions of U.S. dollars) that importer Deutsch Family Wine & Spirits spent to promote [yellow tail] wine during the Superbowl last weekend. Included: a 30-second TV ad featuring party animals and a giant marsupial named Roo. Aired in 80 markets, the spot reached 100 million people.

Why I Drink Champagne

“I hover over the expensive Scotch and then the Armagnac, but finally settle on a glass of rich red claret. I put it near my nose and nearly pass out. It smells of old houses and aged wood and dark secrets, but also of hard, hot sunshine through ancient shutters and long, wicked afternoons in a four-poster bed. It’s not a wine, it’s a life, right there in the glass.”

—Nick Harkaway, author, The Gone-Away World

—Nick Harkaway, author, The Gone-Away World

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