10.3

Amount (in millions of U.S. dollars) that importer Deutsch Family Wine & Spirits spent to promote [yellow tail] wine during the Superbowl last weekend. Included: a 30-second TV ad featuring party animals and a giant marsupial named Roo. Aired in 80 markets, the spot reached 100 million people.

Tempranillo, the Spanish grape most famous for its starring role in Rioja, has a different name in nearly every region in which it’s grown. Which of the following is not one of tempranillo’s aliases?

A. Ull de llebre

B. Tinta de Toro

C. Tinta barroca

D. Tinta roriz

Tinta barroca, one of the red varieties used in the production of Port is not the same as tempranillo. The rest are. Ull de Llebre (“eye of the hare”) is what tempranillo is called in Penedés region of northeastern Spain. Tinta de Toro is what tempranillo is called near the town of Toro. And tinta roriz is tempranillo’s name in much of northern Portugal. In Spanish, temprano means early; the grape’s name is thought to have originated because tempranillo ripens earlier than garnacha (grenache), its blending partner in much of Spain.

“For a long time Sherry was a victim of changing tastes, with fortified wines, like sweet wines, having fallen out of style around the time Churchill was born. The category has come back in vogue lately, partly because of its affinity for complex foods, and also because anything grandmothers approve of inevitably ends up becoming hip again.”

—Adam Leith Gollner, Saveur, February 2018

10.3

Get WineSpeed