Amount (in billions of US$) that Americans will spend on tequila and mezcal in 2022, according to predictions by IWSR, the leading analytical firm for global beverage alcohol. That’s more than a billion dollars more than Americans will spend on either vodka or on American whiskey. Celebrity-backed tequilas are part of agave spirits’ strong sales performance. Dwayne “The Rock” Johnson, Kendall Jenner, and George Clooney have all launched tequila brands in the last few years.

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