Percentage increase in sales of Fever-Tree ginger ale since 2019. The popularity of the carbonated mixer is linked to a rising demand for dark spirits such as whiskey and rum. Ginger Highballs and Dark n’ Stormys are growing increasingly popular among cocktail consumers. Whiskey brands such as Maker’s Mark, Johnnie Walker, and Jameson are using ginger ale in marketing campaigns and have all introduced ginger ale mixed RTDs (ready-to drink-cocktails).

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