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Percentage of adults over 21 who say that when drinking alcohol, hard cider is their first choice among adult beverages, according to the Nielsen Company. In the last few years, artisanal hard cider in particular has become increasingly popular. As for other alcoholic beverages, beer is the first choice among 39% of adults; wine is named as the first choice by 29% of adults; and spirits are the go-to for 27% of adults.

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