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Percent of women wine drinkers who say they have never purchased wines specifically created for and marketed to women, according to a 2015 Wine Market Council Survey. Nineteen percent of the group say they have “no interest” in such wines; and ten percent report being “turned off” by gender-specific wine marketing. By the way, women account for 57% of wine volume in the U.S.

What is the difference between the aroma of a wine and the bouquet of a wine?

A. Both terms are synonymous for a wine’s overall smell

B. Aroma is used to describe the smell of an old wine and bouquet is used to describe the smell of a young wine

C. The bouquet of a wine is its initial smell when it is first poured into a glass; the aroma is the smell associated with a wine that has been aerated

D. Aroma is used to describe the smell of a young wine and bouquet is used to describe the smell of an old wine

Contrary to common belief, aroma and bouquet are not synonymous terms. Aroma is used to describe smells associated with a young wine. Bouquet, on the other hand, describes the smell of a wine that has been aged for a considerable period of time, and thus all of the early smells have evolved and coalesced. Bouquets (unlike aromas) are almost impossible to describe.

“Bubbles are emptiness, non-liquid, a tiny cloud shielding a mathematical singularity. Born from chance, a violent and brief life ending in the union with the nearly infinite.”

—Dr. Andrea Prosperetti, Professor of Mechanical Engineering at the University of Houston, as quoted in The New York Times (April 9, 2019)

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