Percentage of adults who said they now drink rosé consistently throughout the year (not just in summer), according to a Wine Market Council report. The survey was based on adults who drink wine at least once a week, although the sample size—838 adults—was small. Rosé sales continue to skyrocket according to Nielsen data. The rosé category grew 57% in sales dollars between June 2016 and June 2017, far outpacing the overall wine category.

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