Year when the U.S. is expected to take the lead in global e-commerce drinks sales. China is currently responsible for one third of the entire value of online drink purchases. But the U.S. is expected to grow its share in the category by +20% every year until 2025. Older buyers tend to buy from traditional websites (and are often looking for discounts). Younger buyers often use apps (such as Vivino) and are more likely to be looking for unusual wines and/or instant delivery.