The Urdu word mazedar is used to describe the idea of wanting to experience something over and over again. The word is often applied to food, and is said to describe the magical essence of a food’s flavor. Often, the (insufficient) one-word translation is: yummy. The idea of a flavor being so gravitational that you want to experience it again and again is a concept that anyone who has tasted a great wine immediately understands. So thank you, Urdu. (Urdu, by the way, is a form of Hindustani and is the language of Pakistan).