Imbottigliato da

Bottled by, which will be followed by the producer’s name; does not denote an ESTATE BOTTLED wine.

Which wine was the first in the Napa Valley to be vineyard-designated?

A. Heitz Cellars “Martha's Vineyard” Cabernet Sauvignon

B. Robert Mondavi Winery “To Kalon Vineyard” Cabernet Sauvignon

C. Stag’s Leap Wine Cellars “Fay Vineyard” Cabernet Sauvignon

D. Ridge Vineyards “Monte Bello” Cabernet Sauvignon

While in the Army and stationed near Fresno during WW II, Joe Heitz got a part-time job at Italian Swiss Colony in Asti, Sonoma County. After getting bachelor’s and master’s degrees at the University of California at Davis after the War, Joe worked under the legendary André Tchelistcheff at Beaulieu Vineyard. In 1961, he left to start Heitz Cellars. Five years later, in 1966, he made the first famous vineyard-designated Napa Valley wine—Heitz “Martha’s Vineyard” Cabernet Sauvignon from Oakville’s “Martha’s Vineyard,” owned by Tom and Martha May. When it was released, the 1966 Heitz Cellars “Martha’s Vineyard” was $7 a bottle—an astronomical price since Heitz’s regular cabernet sauvignon, released just three years earlier, was only $1.99 a bottle. Tucked against the Mayacamas mountains on the west side of Oakville, Martha’s Vineyard is surrounded by giant eucalyptus trees, often credited as the source of the wine’s distinctive minty aroma and flavor. And the plant material is a unique proprietary selection that produces tiny, thick-skinned berries of great concentration and deep color. For over half a century, Heitz has had the exclusive use of the grapes from Martha’s Vineyard. As for the other options, while Ridge Vineyards released their first “Monte Bello” designated cabernet sauvignon in 1962, beating Heitz by four years, the vineyard is not in Napa Valley, but in the Santa Cruz Mountains. Although the To Kalon Vineyard was established in Oakville in 1868 by H.W. Crabb, Crabb did not vineyard-designate his wines (which included Burgundy, Sauterne, Claret, Riesling, Zinfandel and others). Crabb’s original name for the winery was Hermosa Vineyards which he later changed to the To Kalon Wine Company. The winery burned down in 1939. Planted in 1961 by Nathan Fay with cabernet sauvignon, the Fay Vineyard was the first significant planting of cabernet in Napa Valley south of Oakville. Stag’s Leap Wine Cellars purchased the vineyard from Nathan Fay in 1986 and began putting the name of the vineyard on the label in 1990.

“Dare to experiment, to ask questions and to embrace wine as a process of lifelong learning. Expect each bottle to be both a pleasure and a lesson (even when that lesson is “Never, ever order Latvian Verktvine again”). Then you can stop fearing wine and get on with the business of loving it.”

—Jennifer Rosen
Author, Waiter There’s a Horse in my Wine

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